Social Media for Small Businesses Isn’t As Tough As You Think
It’s easy to fall into the trap of overthinking social media from a business perspective.
The truth is, you already know what to do. Social media connects people with the companies that they value.
If you follow these tips, you can become a company that your customers want to follow.
Social Media Tip 1: Communicate with your customers
When posting, think “How will my followers benefit from this?”
Social media isn’t the place for your sales pitch, it’s a place for two-way conversation. You should share interesting content loosely related to your business. Finally, when someone comments on your post, this is an opportunity to respond and start a conversation.
Social Media Tip 2: Build a community
Everything you post reflects on the identity of your business. Don’t fear this, use it to your advantage. A lot of small businesses find it difficult to carve their place in social media, but small businesses have one HUGE benefit over big corporations.
You know some or most of your customers on a personal level. You can use this to build a community through events, groups or posts that include them in the fun. This is how you make a customer go from being a regular to a brand ambassador who wants to share your business with their family and friends. It’s a fun feeling when the owner of your favorite place knows who you are.
Social Media Tip 3: Give them an inside look
A lot of companies have seen success in sharing a behind the scenes look at their business. Post photos of employee’s having fun, or share customer stories about the company. This will give your followers a great sense of how you work and the company culture, furthering your connection to them.
Social Media Tip 4: Grow your following
To grow your following, you need to make it known that you’re there. Ask your existing customers to follow you on Facebook or Instagram. You can even incentivize customers by offering a small discount for being a follower or for posting about your business.
Social Media Tip 5: When it’s okay to sell
Sometimes it is okay to post about sales or special offers. For example, if you’re having a Halloween blowout, tell your customers. But be sure that you do this sparingly. If you do it too often, they won’t feel any personal connection with your business, and they will probably end up unfollowing you, or worse, losing interest in your business.
So remember, social media gives you a platform to stay in touch with your customers on a personal level, remember that no one follows a company to see a sales pitch.
They follow a company because they value the product or services they provide. You’re talking to people, so make it personal! If your business isn’t on social media yet, it should be according to an article posted on The Huffington Post.
If you’re a small business owner, get in touch with me for more information about growing your business.