The Boxer Mentality
Your brain is the biggest thing limiter, but it’s also the greatest thing that can propel you. There is something to be said about faking it until you make it.
“To be a great champion, you must believe you are the best. If you’re not, pretend you are.” – Muhammad Ali
If you are sitting in a room with ten entrepreneurs, eight of them will fail. You must absolutely believe that you are one of those two that will succeed, otherwise, please exit the room Mr. #Eight.
The second that doubt enters your mind, your competition has already beat you.
Pretending you are a champion will:
Make your competition believe you are a champion. Why is it important? We don’t call Kleenex “facial tissue”. They’ve asserted their dominance as a brand so effectively they’ve changed the product category name in the consumer-mind. Be the Kleenex of your trade.
Make you trust your judgement. Have you ever thought of a great idea at work and never acted on it? Have you had a great idea for a start-up business only to forget about it? Trusting your judgement can accelerate your business or career by encouraging you to act on something that comes across your desk, when other wouldn’t.
Never fail. If you truly believe you are the best, and you perform constantly at your best, you can’t lose. You may be defeated momentarily, but the champion finds a way to win.
How do I apply this without being a narcissist?
You don’t have to be a narcissist to think like a champion. Being a champion is an internal mindset.
If you come off as a narcissist you don’t really believe you’re the best and people can see it.
Get comfortable with thinking like the best and play that role not only your mind but also in the mind of your consumers and competition.
I believe this is why many start-ups fail, as mentioned earlier in this post. For the lack of better words, confidence is key.
How can I become the best?
Take a deep look into your faults. This is very hard for some people and businesses. Consider all aspects, your personal life affects your perceived worth and your internal self-worth.
Do you smoke? Drink alcohol too often? Eat unhealthy? Often procrastinate?
We all have something to improve. The point being, a champion will face their faults to better themselves. Losers will pretend their issues don’t exist or they will make a joke about it.
Swiss Cheese Analysis:
I heard this analogy from my father. It sounds like something he made up but in this case it works. Everyone has their “holes”, like swiss cheese. A layered pile of swiss cheese will fill in the holes but no one piece of swiss cheese is fully covered on it’s own. Find your holes and do your best to fill them, but remember everyone has their problems, don’t run from yours. Face them and overcome them to the best of your ability.
I’d like to conclude this post with a quote that truly embraces what I mean to convey with “the boxing mentality”.
“Don’t wait for the world to recognize your greatness. Live it and let the world catch up.” – Muhammad Ali
Trust yourself. Believe in your dreams. Do anything it takes to reach them.